The Mesa Tecnológica de Oleaginosos selected us for the realization of the new brand for the Conglomerado de Oleaginosos (Oleaginosos Uruguay) and for its brand redesign. From these, complete stationery, event materials and website design and development were to be made.
Taking as a starting point the concepts of joint, cooperation and care of the environment we worked on the brand, color palette and how would work later with the MTO brand.
From the concept of clarity we used a language of clear and geometric shapes, contained in the circle that represents the whole. A palette is proposed that represents the environment and where the activity takes place.
By means of dry stick typography, the concepts of clarity, confidence and strength are strengthened to work in a system with the MTO brand.