A little more about me
I am a strategic designer specialized in user experience, digital product design, brand identity and creative direction. I am also a university professor in Visual Communication Design, where I teach identity systems, branding, visual semiotics and user experience.
I have worked both independently and in collaboration with design studios, advertising agencies, software development companies, startups and public and private institutions. My focus is on integrating design, innovation, artificial intelligence and functional analysis to create solutions that connect user needs with business goals.
I believe design is a key driver of digital transformation and real organizational impact.
Let’s create something meaningful together.
Experience
MARVIK
Lead Designer
BLAZE
Lead UX / Sr. Product Designer
ETERMAX
Sr. UX UI Designer
GLOBAL COMMERCE MEDIA
Sr. UX UI Designer / Sr. Brand Designer
GRMN STUDIO
Project Lead / Sr. UX UI Designer / Sr. Brand Designer
Consulting
UTEC – URUGUAY
UTEC rebrand design
INAC – URUGUAY
INAC rebrand design
Teaching and Tutorship
FADU / UDELAR – CURRENT
Assistant Professor, Project Area Degree in Visual Communication Design
FADU / UDELAR
Identity System Design for Udelar Central Services. Uruguay.
IM – FADU / UDELAR
Brand design for the 300 years of Montevideo, Uruguay
ROSARIO – FADU / UDELAR
Brand design for the city of Rosario, Colonia, Uruguay
Expertise
- Lead team
- Product design
- Research & User testing
- User experience and interfaces
- Wireframing and prototyping
- Branding and logo creation
- Website design
- AI
Software
- Figma
- Adobe Creative Suite: XD, Illustrator, InDesign, After Effects & Photoshop
- Figjam, Miró, Paddlet
- Management: Jira, Asana, Clickup, Trello
- Documentation: Confluence, Notion, Google Workspace, Flides
- AI: Adobe FireFly, Flux, Midjourney, Leonardo, ChatGPT, Claude
My values
Design all day
For me, design is a way of connecting user needs, business goals and innovation to create real impact.
Always learning
Every project and every class is a chance to experiment, question and expand my strategic perspective on design and innovation.
Listening to grow
Feedback from clients, users and colleagues is essential to refine strategy, validate solutions and evolve alongside projects.