A little more about me
I am a strategic designer specialized in user experience, digital product design, brand identity and creative direction. I am also a university professor in Visual Communication Design, where I teach identity systems, branding, visual semiotics and user experience.
I have worked both independently and in collaboration with design studios, advertising agencies, software development companies, startups and public and private institutions. My focus is on integrating design, innovation, artificial intelligence and functional analysis to create solutions that connect user needs with business goals.
I believe design is a key driver of digital transformation and real organizational impact.
Let’s create something meaningful together.
Experience
MARVIK – CURRENT
Lead Designer / UX
BLAZE
Lead UX / Sr. Product Designer
ETERMAX
Sr. UX UI Designer
GLOBAL COMMERCE MEDIA
Sr. UX UI Designer / Sr. Brand Designer
GRMN STUDIO
Project Lead / Sr. UX UI Designer / Sr. Brand Designer
Education
Bachelor’s Degree in Graphic Design, 2020
Universidad de la Empresa, Montevideo, Uruguay
Faculty of Architecture, Design and Urbanism, 2006
Universidad de la República, Montevideo, Uruguay (Completed 5th year)
Certifications
Diploma in Product Management, 2025
Universidad Tecnológica Nacional, Buenos Aires, Argentina
Design Management, 2025
Fullstack Certification, United States
UX Strategy, 2023
Edison, Argentina
Design Thinking for Innovation, 2022
University of Virginia, United States
Project Management Professional Certificate, 2022
Google, United States
Consulting
UTEC – URUGUAY
UTEC rebrand design
INAC – URUGUAY
INAC rebrand design
Teaching and Tutorship
BACHELOR’S DEGREE PROGRAM IN VISUAL COMMUNICATION DESIGN – CURRENT
Associate Professor, Project Area
FADU / UDELAR
Identity System Design for Udelar Central Services. Uruguay.
IM – FADU / UDELAR
Brand design for the 300 years of Montevideo, Uruguay
ROSARIO – FADU / UDELAR
Brand design for the city of Rosario, Colonia, Uruguay
Expertise
- Lead team
- Product design
- Research & User testing
- User experience and interfaces
- Wireframing and prototyping
- Branding and logo creation
- Website design
- AI
Software
- Figma
- Adobe Creative Suite: XD, Illustrator, InDesign, After Effects & Photoshop
- Figjam, Miró, Paddlet
- Management: Jira, Asana, Clickup, Trello
- Documentation: Confluence, Notion, Google Workspace, Flides
- AI: Adobe FireFly, Flux, Midjourney, Leonardo, ChatGPT, Claude
My values
Design all day
For me, design is a way of connecting user needs, business goals and innovation to create real impact.
Always learning
Every project and every class is a chance to experiment, question and expand my strategic perspective on design and innovation.
Listening to grow
Feedback from clients, users and colleagues is essential to refine strategy, validate solutions and evolve alongside projects.