UX Lead
Product Strategy Innovation & AI

Design Strategy

I define UX and product direction aligned with business goals. I facilitate discovery workshops, align cross-functional teams, and translate complexity into clear decisions that move products forward.

User & Product Experience

I lead end-to-end UX processes, from discovery and user research to architecture, validation, and delivery. I work closely with product and tech to ensure what gets built is grounded in real
user needs.

Innovation & AI

I apply AI tools and emerging technologies to accelerate research, improve design processes, and build smarter product experiences. Innovation is not a layer I add, it’s how I work.

Leadership & DesignOps

I build and lead design teams focused on autonomy, collaboration, and impact. I implement DesignOps practices to scale UX capabilities, establish shared processes, and ensure consistency across the product.

Case Studies

  • Kinko – Financial Transactions at Retail
  • techunt – search, compare and track

My work

  • X3M – Adtech SaaS
  • Moweek
  • Late Night Streaming
  • Metalecture
  • Mus