UX Lead
Product Strategy Innovation & AI
Design Strategy
I define UX and product direction aligned with business goals. I facilitate discovery workshops, align cross-functional teams, and translate complexity into clear decisions that move products forward.
User & Product Experience
I lead end-to-end UX processes, from discovery and user research to architecture, validation, and delivery. I work closely with product and tech to ensure what gets built is grounded in real
user needs.
Innovation & AI
I apply AI tools and emerging technologies to accelerate research, improve design processes, and build smarter product experiences. Innovation is not a layer I add, it’s how I work.
Leadership & DesignOps
I build and lead design teams focused on autonomy, collaboration, and impact. I implement DesignOps practices to scale UX capabilities, establish shared processes, and ensure consistency across the product.






